Gold-en Rules of Promoting Newsletter #21
***3 keys to GROW Your Party***
July 11, 2007
Hey Promoters,
Hope you had a relaxing, fun or profitable 4th of July (that's
if you are located in the US--If you're not in the US, i hope
you had a great Wednesday).
Lately, I've been writing a lot about "how to get people to your
party" & "the Do's and Dont's of promotions", etc, etc.
But at this point, many of the people that have been reading
the emails and reading the Party Promoter Guide
http://www.partypromoterguide.com/nlletter.html
are ready to take their party to the next level.
They are throwing a weekly party or two and are making good
money but they want to bring their party to a whole new level
so they can start raking in the SIX FIGURE cash!
...I've been getting tons of emails asking me about this so I
know many people are ready to find out how they can GROW
THEIR PARTY and their income.
I've been doing this a long, long time and from my experience
they best way to grow your party to another level is by focusing
on people.
People?
Yes, people.
But in this case, I DON'T mean clients or party-goers.
If you're looking to grow your party, you're going to need more
people to know about you and all of the hot parties you are
throwing.
You want to get your name out there fast and to as many people as
you can!
There are a number of ways to get your name out there so that
every party-goer in town knows you who you are and what kind of
party you throw---but most of them cost money
(ie: radio commercials)
In my experience, they best way to really grow your party,
without spending your money, is to focus on people.
...and by this I mean 3 things:
1) Get a Partner
2) Team up with other promoters
3) Get people to work for you
You could do all 3 of these options, or just one of these options,
but these are they keys I've found to growing your party to
another level.
I could talk about each of these topics for pages and pages, but
to spare you the details (and because i actually have to wake
in the morning to pick up my iphone which I've already had to have
replaced) I'll just briefly touch on each of these...
1) Get a Partner:
Running a business can be a little work, and although running your
own promoting business isn't much work, having a partner will make
it that much easier.
But making the job easier isn't the best benefit of having a
partner--the best thing about having a partner is that your partner
will have access to 100's of people that you do not know.
(As i talk about in my guide, don't pick a partner with the
same EXACT social circle--you want to expand your client reach)
http://www.partypromoterguide.com/nlletter.html
So if you're looking to start promoting to a new type of crowd or
to expand your reach of clients into another town or college,
think of adding a partner for a quick and easy way to grow your
party!
2) Team up with other promoters:
i know this sounds like a "partner" but it's not. I'm talking about
working with another nightclub promoter on a few different events here or
there, but NOT making them a partner in your business that splits
all your profits and has access to all your clients and contacts.
Teaming up with another successful night club promoter is good if you want to
promote a venue that is too big for your current party, but you
feel promoting this venue will help out your name and reputation.
If you were to team up with another big-time club promoter and together
you can throw 1 HUGE party, both your reputations will expand to a
new client base.
3) Get People to Work for YOU:
This is my favorite thing about promoting...
Party Promoting is a job that actually has amazing fringe benefits and
people are willing to help you out for free.
People will trade their time and services in exchange for free
entry, VIP treatment, or a couple of free drinks.
Many young people love the social benefits involved with this job
and will work for free just to be around it...which is great for us!
If for some reason you can't find people to work for free, then
you can hire young and hungry promoters to pull people to your
party for very cheap.
This is a common way people start out in the business...
and it's EXACTLY how *I* started out in the business back in
college. Someone paid me a flat fee to bust my butt and pull as
many people as i could to their party.
I made very little money (I only realized this looking back
since i know how much the main promoter was pulling in--at the
time i thought it was pretty good money) and so did they other
newbies like me, but we all learned a lot about how to be a
promoter and how to run this business...
and in exchange, the guy we worked for had his venue packed to
the brim and made out with a ton of cash!
...In the end it was a good deal for both of us.
At the time i remember thinking it was unfair, but i had to earn
my stripes just like many other promoters before me and i got to
learn the business on the go and made some money doing it.
Well, you can do the same. Find some local college kids or
hungry new promoters that want to crack into the business
and offer to give them X amt for the night to pull all their
friends and family to the party.
You do that with a bunch of kids, you're going to have a packed
party without doing much work or spending too much money.
You could even offer them a list and give them a couple of
dollars per person that comes on their list--this will motivate
them to work harder!
As i mentioned earlier, you could use all of these ways together
(get a partner, join forces with other promoters for a party or
two and hire sub-promoters to help fill your venue) or you could
use each one individually.
Either way, it's important to continue to grow your promoting business
and grow your list so that you can pull in the dollars you want
and grow you overall bottom line.
*************************************************
The bigger your parties get--the bigger your paychecks will get!
*************************************************
So, if you're interested in reading more details on
the 3 ways to grow your business
or
-how to use technology to promote clubs
-easy methods to build an email list
-tips to getting started promoting right away
-and much, much more....
then, download a copy of my step-by-step ebook:
http://www.partypromoterguide.com/nlletter.html
Reading it will put you ahead of 90% of the club promoters
that are already out there!
Your friend in Nightlife,
DG
P.S. Don't forget, the sooner you start promoting, the
sooner you can start making some cash...so if you're
looking for a place to get started, check out my "how to"
guide: http://www.partypromoterguide.com/nlletter.html
P.P.S. If you have a friend that you think would like to start
promoting nightclubs, help them out and forward them this email.
They'll Thank you for it!
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