Gold-en Rules of Promoting Newsletter #12
*** 2 Costly Mistakes to Avoid when Promoting***
April 11, 2007

Hey ,

As a club owner and nightclub promoter of many different parties in a bunch of different cities, i'm always working with "Rookie" promoters
that are new to the business...so I'm always helping to mentor
new club promoters looking to make some cash in this business.

Although, I love to tell hungry new club promoters all about the
best parties I've ever thrown or the ways that I've made my
biggest pay-days, I do think it's important to talk about
some of the mistakes I've seen AND made, over the years.

(Also, I hate to sit here and tell you what you should not
do as a promoter...because what has not worked for me,
might actually work for you....so i don't want
to talk to much about "what not to do")

I rather give you 100's of ideas to throw huge parties, how
to build your client list, or new ways to get every single
possible person to your parties...and then let YOU decide
which ones you want to try out.

Anyway, like i said, I've made and seen literally 1,000's of costly
mistakes, it happens to the best of us.

If i wrote a newsletter on ALL the mistakes I've made alone,
you'd be bored to death, and i'd spend all my time writing,
instead of promoting--and I rather be out there getting paid!

But since I've seen the same few mistakes over and over from
promoters (rookie and experienced), I think it would benefit
everyone to talk about them briefly...

2 Huge Mistakes that you need to AVOID...

#1) "Slutty" Promotions:
I know "sex sells" and there are times slutty promotions
can be a good thing, but for the most part, I've found
that slutty promotions have backfired completely.

Although guys love to see hot girls in bikini's wrestling or
a wet t-shirt contest, having these types of parties will
alienate much of your female crowd.

This is bad for your business over the long run because guys
want to go to a party where they can meet girls to actually
hook up with or date, not just look at.

So if you throw parties that girls don't show up to, and
there aren't girls at the party for guys to dance or drink
with, then guys will also stop coming to your parties.

You always need to have as many girls at your
party as possible and slutty promotions can often scare them
away for good.

***I would strongly suggest avoiding these types of promotions
as you start off and you are just building your clientele.***

#2) Over-Crowding:
Getting people in the door is the name of the game, and
that's how we are going to make a lot of money, but it's
more important to make sure people are having fun...and when
you stuff a place way passed capacity, people get upset.

This is a very common mistake with rookies--they are so
excited to throw a great party that they invite everyone in
the world, and when they show up, they realize how much
money they can make, and they stuff everyone inside.

If your place gets too packed and people are miserable, they
aren't going to come back to any of your parties and this is
going to hurt your business over the long run. (As I covered
last week http://www.partypromoterguide.com/news11.html
you want to build a loyal customer base to be a successful
promoter over the long run, so that you can get paid every
week--not just one time!)

I'm in favor of filling the spot as much as you can but be
aware of the mood in the club or bar.

Ask yourself these 3 questions to gauge how crowded it is:
1) Is there room to move without banging into everyone or
spilling your drink?
2) Can you get to the bar and get a drink in less than 20
minutes?
3) Can you move around to find your friends?

If you see that you were able to get 225 people to a 200
person venue, then you should make the best of the situation
that night (buy people some shots, offer people comps for
your next party--anything to keep them happy) and then rush
to find a spot the next week that can hold 250 so you can
get everyone in and they have room to have a good time.

****This is a good problem to have!

Over the years, some of my favorite parties of all time have
had less people there, but we've partied harder and longer
and I still made good money without it hurting my business
in the long run. It only takes one terrible party for
people to have a bad taste and not want to come back to
anything you do in the future.

Remember, we're all going to make mistakes when throwing
parties or running our own promoting business...it happens
to every single great promoter. But the key is to always
learn from mistakes (sorry to sound like a school teacher)
so that you either:
a) Avoid doing them again
b) Know to do the opposite
c) Make the necessary changes

If you're interested in learning about
other costly mistakes to avoid, as well as many other tips
and tricks to becoming a successful promoter, then download
a copy of my ebook:
http://www.partypromoterguide.com/letter.html
Reading it will give you an advantage over 90% of the club
promoters that are already out there!

Your friend in Nightlife,
DG

P.S. The sooner you start promoting, the
sooner you can start making some cash...so if you're
looking for a place to get started, check out my "how to"
guide: http://www.partypromoterguide.com/letter.html

P.P.S. If you have a friend that you think would like to start
throwing parties, help them out and forward them this email.

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